Marketing is usually done offline before the Advent of the ICT. In the early age, marketing is done via many means like hawking, distributing, personal Selling and so on which could be referred to as offline marketing strategy.
But this generation has turned computerized, almost everybody has now adapted with the mobile and internet connection which actually enhances marketing activities.
We have some retail companies like konga, jumia, kaymu, Amazon, Alibaba, egolepay and others are making good sales of product everyday of the week.
With the help of ICT, people buy products right in the convenience of their home.
People now shop in Dubai without even leaving their homes or offices and get the product delivered in no time.
A new business venture must apply these follow online marketing strategy in order to increase in sales.
1. WEB PRESENCE
Did you know that 50% of small business don't have a website? Most want one, but thinking on how they can afford it or even don't have the skills to put together to get it done but can order for a freelancer service to get it up running. Platform like WordPress can get you a very nice looking e-commerce website without a single knowledge in web development and codding.
Every business should have a website page for it's products or service so as to get the world know about the business as the internet brings everyone in the world together.
2. FAN BASE / FAN PAGE
Building a fan page is a very nice technique to boost the exposure of your business online. This is where your audiences will have a kind of interaction with each other by discussing with one another.
After getting a well looking website for your business, the next is to get your audiences where ever they are.
Their are many tools online that can catch your audiences anywhere they are. Facebook set up a well functioning fan page which messaging and voice calling will be integrated.
Twitter fanpage is a nice as well as instagram.
Logon to any social media website and create a profile for your product, follow as many as possible Twitter users, add thousands of of friends all in the sake of promoting your brands. YouTube is also a great place to grab your audiences. Get to create a simple video clip about your product, upload it to YouTube, share the link to channel and fans will have to subscribe.
3. WEB ADVERT
This is a form of promoting a brand using some tools online. Creat an ad campaign online and shall be shown on many brand related blog or website. There are some popular advertising platforms which can be use to promote a brand.
The most post popular if them is Google AdWords. Set up an adword campaign today and start showing your ads to over billions of people online.
If your product is shoe producing company for example; you've created a website, your fanpage is well running, now let the whole know more about you and you products. So sign up for a advertising campaign using any preferred tool, customize the ad - how it gonna be shown either in text format, picture, or a video clip and the ad will be shown on exactly another product webpage which is related to the product you are promoting.
You can also create a free classified ads on platforms like jiji, mobofree, fiverr and so on where you will have to describe what your product is all about and you are offering it in exchange for something $$$
4. GUEST POSTING
This a kind of write up containing informations about your product. Introduction about your product, the speculation, the uses of the product and how they can get it. This write up will be posted on a web page or blogs related with the product you're promoting.
You are selling mobile phones for example, look for a tech blog that offer guest posting service for promoters. Add your post here including the links to your product web page.
Things to consider when choosing a blog for guest posting.
Blog design - poor, flashy, and kiddish blog design will chase away visitors and might not read the post you've posted.
Visitors - the number of visitors a blog have will determine the chances of reading your post.
Ranking - this is the position a blog is or the ranking on search engines like Google, Bing, Alexa and other ranking website. If a can hardly found on popular search engines or ranking sites first page, it is not advisable to choose for guest posting.
5. EVENT SPONSORING
As the name implies, event sponsorship, a business can sponsor events like; football matches, consultancy or any other related event. This is done by just creating a simple banner ad which will be submitted to the event host and will be shown to the participants either online or offline.
6. CHAT ROOM
People do use this tactic to promote their products or webpage online. Chat room / group like Facebook group can be use to promote stuff to the group members. Join a group related to the product you're promoting and always active by posting to the group often. When using the tool you may come across some critics which might wanted you to stop but you have to motivate your self to keep it on.
Some will appreciate your product post by commenting while some will not even read the post and some will as well challenge you in many manners and this might cause you to become weak but you gat to Jeep on moving as a determined business man.
Other chatrooms like whatsapp can also help in promoting product or service online. As whatsapp now has more than 4 million active users.
How to go about it
Get a WhatsApp for business app, add the logo of your brand as the profile picture, specify the name and description of your business alongside with your phone number (which will displayed to your contacts) then invite all your contact to contact on the platform.
Creating a WhatsApp group and sharing the links to Facebook friends, Twitter followers and Instagram to join the group and then you are ready to share your product with the group members.
7. EMAILING AND TEXT MESSAGING
Wow this method is extra superb for business owners. Emailing is the act of gathering email addresses from a webpage using some gathering tools online.
These tools were referred to as AUTO-RESPONDER. It is cheaper than using the text messaging method.
Auto - responders are the tools that grab user's email with a simple form prompting users to input their email and submit without leaving the page.
How Auto-responders works.
Auto-responders create some simple line of codding to webmasters or bloggers. Don't panic, those with the knowledge of programming will have understood this.
These codes will be installed in a web template that will collect users emails by just entering their emails in a simple box and sign up. Immediately the sign up is done then has entered into the auto-responder's database. All you have to do here is to just login to the auto-responder account and collect the recorded emails and compose a write related to the product and send them email.
Conclusion
Internet is a bae. Many things can now be done online as it comes to regulate some lackings. Promoting product using online tools is very superb as it will boost the presence and the existence of such product. Not only that, it increases sales and it's very cheap to maintain.
It is then advisable businesses to put these above mentioned methods in consideration.
You might be running your business using online marketing strategies differed from the aforementioned tips. Please don't hesitate I sharing it with us here via the comments session.
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